Category Archive for "Campaign Measurement"

Text, Connect, Engage – Reasons to use SMS Marketing

As children, none of us would have ever imagined a talking device (read telephone) without a long curled up wire hanging out of its bottom but then soon cordless devices kicked in and before we knew it, first mobile showed…

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A Case Study: Complete Mobile Marketing Plan

Case Study Client : A RENOWNED SOAP BRAND Customer Requirements: Customer Acquisition Program Product Launch Advertisements Customer Loyalty Programs Greetings/Wishes for Birthday and other festivals. Database procurement. Spreading Awareness about different products of same Brand. Check out the steps to…

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Market Segregation and SMS Campaigns

Why do we need Market Segregation? Well, I (as a male) would of course not like to receive promotional SMS of Lipsticks, Skirts etc repetitively. That’s where the Market segregation comes in. Mass marketing refers to treatment of the market…

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Measure Your SMS Campaigns !!

Effective and timely reporting on any advertising campaign is the make or break of its effectiveness. Even more important is knowing exactly what to measure. Some of the Variables that should be well measured while in Mobile Marketing campaign: •…

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