Category Archive for "Customer Behaviour"

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How to attract and engage more prospects with SMS messaging

As the race to the White House gained momentum, SMS messaging emerged as one of the most extensively used communication channels in the 2016 U.S. elections. Be it registration deadlines, key event highlights, or information regarding nearby polling stations, messaging…

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Two Way Communication: Why Is it Required ?

Well, to start with Lets first try to find out what Communications means ? I tried digging deep, I came up with some bullets points features of an Effective Communication as: The sender and receiver of information are properly matched…

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A Case Study: Complete Mobile Marketing Plan

Case Study Client : A RENOWNED SOAP BRAND Customer Requirements: Customer Acquisition Program Product Launch Advertisements Customer Loyalty Programs Greetings/Wishes for Birthday and other festivals. Database procurement. Spreading Awareness about different products of same Brand. Check out the steps to…

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Customer Loyalty Programs on Mobile

“Any Small Event that makes Customers life simple, attract them to spend happily and more.” When it comes to Mobile, the media and game plan changes altogether. You are dealing with an entity that is way too personal than a…

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SMS Marketing: All that you Need to Know to be successful

Internet has all sorts of knowledge in it…Wish it was easy to index all the relevant data for ready reference for anything. I have been searching Web for a Complete guide for SMS Marketing (of course we dont get any…

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Market Segregation and SMS Campaigns

Why do we need Market Segregation? Well, I (as a male) would of course not like to receive promotional SMS of Lipsticks, Skirts etc repetitively. That’s where the Market segregation comes in. Mass marketing refers to treatment of the market…

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