Category Archive for "Marketing Tips"

SMS templates in retail

Top 10 Messages for Etailers (SMS Templates)

Ecommerce sales are slated to reach nearly $500 billion in 2018, according to eMarketer. Players will slug it out on factors like pricing and shipping. Customer loyalty will ensure you thrive, and texting enables you to leapfrog over your competition….

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Future of messaging

The Future of Conversational Messaging

Conversational Messaging: The Future of 2-Way Business Communication Messaging and Salesforce Einstein shared centerstage at Dreamforce ’16. Marc Benioff spoke about how many of us prefer to communicate with mobile messaging, yet many companies “are not equipped to have conversations…

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pablo (4)

SMS long code or SMS short code- which one’s right for your business?

While planning a text or SMS marketing campaign, one of the primary decisions an organization needs to make revolves around the selection of an inbound number. Inbound numbers, either in the form of long or short codes, are used to…

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CRM2

Zoho + SMS- the Secret Sauce for Business Success

Zoho is simple to use and easy to customize. It has helped many SMEs increase their revenue, at a low cost. You can use SMS on Zoho, and you should, considering SMS has a 98% open rate. Let’s take the…

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Two Way Communication: Why Is it Required ?

Well, to start with Lets first try to find out what Communications means ? I tried digging deep, I came up with some bullets points features of an Effective Communication as: The sender and receiver of information are properly matched…

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A Case Study: Complete Mobile Marketing Plan

Case Study Client : A RENOWNED SOAP BRAND Customer Requirements: Customer Acquisition Program Product Launch Advertisements Customer Loyalty Programs Greetings/Wishes for Birthday and other festivals. Database procurement. Spreading Awareness about different products of same Brand. Check out the steps to…

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Market Segregation and SMS Campaigns

Why do we need Market Segregation? Well, I (as a male) would of course not like to receive promotional SMS of Lipsticks, Skirts etc repetitively. That’s where the Market segregation comes in. Mass marketing refers to treatment of the market…

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SMS Marketing

When we talk about SMS marketing, basically it’s just more than simple Bulk pushed Texts. SMS Marketing is emerging as one of most ubiquitous media to reach the customers. SMS Marketing gives you some basic reason to go with: ·        …

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