Category Archive for "SMS Marketing"


5 killer ways in which Sales can use SMS texting for conversion

Globally, 33[1] percent more people have access to mobile phones than to toilets! In 2013 that was 6 billion with access to mobile phones (and thus to SMS). Because of the huge potential behind text messaging, sales teams across industries…

Read More

Zoho + SMS- the Secret Sauce for Business Success

Zoho is simple to use and easy to customize. It has helped many SMEs increase their revenue, at a low cost. You can use SMS on Zoho, and you should, considering SMS has a 98% open rate. Let’s take the…

Read More
Dreamforce 2015

Enriching Touch-Points at Dreamforce

There are transition moments for every business. And then there are some defining ones which create milestones. Through these moments, you get a rapid push and all of a sudden the new world greets you. The moments gives a positive…

Read More

6 ways to grow Mobile Opt-In List

“Don Corleone: I’m gonna make him an offer he can’t refuse.”Being ubiquitous and one of the most personal medium of communication, you have a far higher probability that your recipient will not only read but also respond to your message,…

Read More

Text, Connect, Engage – Reasons to use SMS Marketing

As children, none of us would have ever imagined a talking device (read telephone) without a long curled up wire hanging out of its bottom but then soon cordless devices kicked in and before we knew it, first mobile showed…

Read More

Two Way Communication: Why Is it Required ?

Well, to start with Lets first try to find out what Communications means ? I tried digging deep, I came up with some bullets points features of an Effective Communication as: The sender and receiver of information are properly matched…

Read More

A Case Study: Complete Mobile Marketing Plan

Case Study Client : A RENOWNED SOAP BRAND Customer Requirements: Customer Acquisition Program Product Launch Advertisements Customer Loyalty Programs Greetings/Wishes for Birthday and other festivals. Database procurement. Spreading Awareness about different products of same Brand. Check out the steps to…

Read More

Customer Loyalty Programs on Mobile

“Any Small Event that makes Customers life simple, attract them to spend happily and more.” When it comes to Mobile, the media and game plan changes altogether. You are dealing with an entity that is way too personal than a…

Read More

SMS Marketing: All that you Need to Know to be successful

Internet has all sorts of knowledge in it…Wish it was easy to index all the relevant data for ready reference for anything. I have been searching Web for a Complete guide for SMS Marketing (of course we dont get any…

Read More

Market Segregation and SMS Campaigns

Why do we need Market Segregation? Well, I (as a male) would of course not like to receive promotional SMS of Lipsticks, Skirts etc repetitively. That’s where the Market segregation comes in. Mass marketing refers to treatment of the market…

Read More