Whitepaper: How financial companies can leverage texting to attract millennials and better engage customers

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This paper zooms in on one immediate and affordable opportunity for beginning to change the way a financial company communicates with Gen Y, Z, and all other technologically progressive consumers.

Financial companies can give more targeted and personalized customer experiences while also controlling costs. They can do so by funneling simpler interactions through digital self-service tools and reserving more complex dealings for either in-person or on-the-phone contact with human beings.

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