Mobile has been a buzzword for years now. We are in the middle of the biggest technology revolution ever. The ever increasing adoption and use of mobile devices has made Mobile First Marketing an essential part of any marketing strategy, be it B2C or B2B. Marketers are realizing that mobile is not just a fad, but an extremely critical part of an overall marketing process and strategy.
In this paper we will discuss a few mobile marketing ideas and strategies, and how SMS or text marketing as a tool can help in solving critical marketing challenges in a cost-effective and efficient manner.
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